Our local grocery chain sells their own branded version of some common foods without any food coloring added. It’s the same or even cheaper price in some cases but I’ve noticed people willingly buy more of the added color stuff.
Stigma against buying generic brand. “That’s for poor people” I guess is the attitude. Maybe that’ll change
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It’s so odd that people want more crap added to their food and pay more 😬
40 years of good marketing by food corporations worked pretty well I guess.