Google dominates customers finding your business locations. The maps app is how a business owner controls the account. Except the app sucks. You can't create updates, photos don't load and information input in one location will populate on the other locations page.
Apple maps is worse. You have to get approval from Apple to gain access to your account but the process never works. Then business info and reviews are imported via fucking Yelp. Yelp then requires me to kyc with them.
Totally retarded. Plus extra awesome that they control the first impression of your business while offering absolute garbage products of business owners to use. Gun to head tech.