I’m traditional social media you are the product because advertiser monetizes your attention but also due to network effects. You are literally needed to be there for the product to thrive.

You the user think it’s free. But you’re paying with your data, and in some cases your wallet.

With zapvertizing, once again you may not be earning anything on a zap to someone else (with their ad) but your attention is now monetized. Be it via brand awareness exposure or via direct action. You don’t have to get paid to now be the product.