Very curious, how do they get paid? How does being an influencer work under the hood? Do they get a check in the mail?
#asknostr
Discussion
Depends on the kind of influence. Work in media. AMA.
Likely a mix of ad-sharing revenue from TikTok and tips from viewers/followers when livestreaming.
Most of the monetization comes from views. TikTok pays very well, and the second-largest revenue comes from TikTok Shop. Gifts during live streams are more of a bonus.
On TikTok, you receive via PayPal or directly to your bank account. Monetization varies based on RPM, but the average is around $1.22 per thousand views. Not all views are counted, and only videos over 60 seconds are monetized.
Note: this RPM average was obtained with viral content. When I created more niche content (like on Bitcoin, for example), my results weren’t good, staying around $0.77 on average. Additionally, those videos were often demonetized and ended up getting shadowbanned, plus it took quite some time to meet the monetization requirements (10k followers + 100k views).
I have a YouTube account that makes a few hundred bucks a month, they work through Google pay
Deposited right into my checking account
I think the biggest ones actually do get a check directly from a brand they're promoting in exchange for promotional posts / product placement