Everyone is different, but I always loved them as a watch guy

You’re always trying to be careful and not scratch or damage any of your watches, here comes a brand that says break me, I dare you.

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Ah, understood, the ruggedness is the feature 💪

And now I’m thinking about Elaine’s boss Peterman on Seinfeld and his company. Built for (manly) adventures!

I am afraid the cultural reference is lost on me 😂