💯 - it’s also a great way to reach and teach the masses. It has a psychological effect too. Once people see merchants listing bitcoin as an option it’s like a subconscious affirmation that it’s here to stay and accepted. And when the Amazons and Apples of this world list paying with bitcoin/lightning as an option, it’s confirmation that it’s real and safe - almost like a stamp of approval for the previous naysayers. Needs to happen.