I think many of us would be shocked at how loosely 80% of society holds money

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Possible. Supplements seem to be much bigger industry than I can comprehend.

It will be interesting when big pharma is forced to put all the money to it, if and how the podcasters business and talking points change.

Supplements and women's products are unbelievably lucrative, or else we wouldn't constantly be seeing new products coming out in these categories