“Zuckerberg says Facebook and other forces on the Internet now create sufficient transparency for gift economies to operate at a large scale. ‘When there’s more openness, with everyone being able to express their opinion very quickly, more of the economy starts to operate like a gift economy. It puts the onus on companies and organizations to be more good, and more trustworthy. A more transparent world creates a better-governed world and a fairer world.”

— David Kirkpatrick, The Facebook Effect (2010) p. 287-288