Most important job for marketing departments in "crypto" exchanges is finding new ways of communicating one simple thing:
"Oranges are healthy, here, eat some shit!"
Crayons?
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Actually interesting story, nice you asked 😁
https://inhabitat.com/e-chromi-designer-bacteria-will-color-your-poop-according-to-what-ails-you/james-king-alexandra-daisy-ginsberg-designer-bacteria-color-coded-disease-e-chromi-1/