What if you found a way to make a pop up of your profile appear on the content itself, and have the zap icon on the pop-up? Ie reduce the friction as much as possible from a user seeing content to user using zapping the creator because of the content?

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As in the pop up can take up 1/8 of the screen or less and is akin to a windows outlook email profile when you click someone’s photo icon on an email client or gmail site