Pro-Core individuals often have stakes in companies that generate revenue from so-called "Bitcoin-related" activities, such as JPEG minting, shitcoining on Bitcoin, paper-bitcoin ventures such as treasury companies, politician-simping, and dubious podcast sponsorships.

As Upton Sinclair once so eloquently put it:

"It is difficult to get a man to understand something when his salary depends on his not understanding it."

It's shitcoiners vs. Bitcoiners!