This is full of gems: https://whtwnd.com/knksm5.final-techblog.com/entries/A%20Customer%20Journey%20of%20an%20atproto%20User

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"When I opened the atproto site, it was full of technical jargon I didn't understand, first overwhelmed by terms like PDS, DID, lexicon, xrpc, DAG-CBOR, CID. However, this only accelerated the mysterious atmosphere, increasing my expectations for atproto."

"I wondered why no other service using this protocol had emerged besides Bluesky, and I couldn't form a concrete image of what interesting things could be done using the protocol."

Here is some proof of what nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m is saying they’re building a platform instead of an open protocol..