At the moment I don't think that as a content creator your goal should be to recieve do zaps. Zaps are more a symbolic apreciation of a post and a loving gesture. If your goal is to make money, other platforms might be a better choice at the moment. Participation and interaction in this new social media concept of #Nostr is fun though, especially if you don't use X, FB, TT or YT. Some are here because they got banned there.