for example, I am dentist and I want to have a website just so people can find me and learn a little about me before scheduling a visit.

in today's world I will pay a moron and get a wordpress blog or something worse in return. but I don't want to write period "articles" about dentistry (or rather copy from other websites), I just want to show my credentials and whatever. I also don't want to have an "about section", because the entire website _is_ about me already.