tl;dr: "Veeam Backup & Rescue" is both a free and enterprise solution to build a backup solution; local, cloud - local, offsite... there are parts that use Kopia (FOSS backup tool) too. However, as it also handles things like virtual disks and other crap, they probably couldnt help themselves - and so, Veeam is effectively an ecosystem you buy into...literally.
So yes - it IS bad. xD