Thinking of all the divisive political conversations based on clickbaits, lack of thoughtfulness in public conversation about government policies, erosion of media credibility due to their abdication of responsibilities of being the fourth pillar to optimise for SEO metrics so that their websites can generate revenue.

Websites of the Indian Gazette, PIB, RBI, law enforcement, departments of ministries on the national and state level, municipal corporations, etc. are barely ranked high.

They are not given backlinks by any media websites that talk about Government policy or announcements.

Social media is not the problem.

SEO is the problem.

I can imagine domain authority, keyword optimisation, backlinks, etc. cannot be in the minds of policy makers. They shouldn't be.

Discoverability should not matter in the content of Govt websites, bills and press releases related to policy changes or announcements.

Yet it does.

This is something I've been thinking about.

There has to be a middle ground here.

A solution.