Starbucks shares fall after disappointing Q4 results, citing decline in sales and intensified competition. The company reported a 3% year-over-year revenue drop to $9.1 billion and a 24% earnings per share decline to $0.80. US same-store sales decreased by 6%, while China's same-store sales fell by 14%. New CEO Brian Niccol has initiated changes, including simplifying the menu and improving customer behavior.
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