When did we as a society associate paying less for off brands and not buying name brands with being poor? Why not with being smart? Lol. It's literally the exact same shit just not under the Blackrock/Vanguard umbrella (in some cases)
Discussion
Since marketing
When arbitrary boundaries dictated borders that forced adolescents to be socialized by peers of different socioeconomic backgrounds.
High time preference has been taking over for some time now. Instant gratification and dopamine hits are more important than long term success for most