Until they see customer increases by accepting it, either via them paying with Bitcoin or not, they won't realistically adopt it
Discussion
I wouldn't say that's all the way true. The problems with fiat are not a secret by any measure. Feels like the biggest hurdle there is knowledge and trust. With time, both are growing. But our action certainly helps.
Most people aren't curious about that or willing to put in the time is the assumption I'm making
That's often what I tell people. "This isn't something that's broadcasted. It's what you find out if you're interested in the technology. Otherwise, don't realize what this is because we've never seen a new kind of money be born before. But ask yourself why it's 85k when it started at 3¢."