The challenge then becomes spam. On Twitter, for instance, someone could go buy hundreds or thousands of likes on a tweet through a 3rd party service. I saw someone do this last year and they won 1M sats in a meme contest because the winner was chosen solely on number of likes. 😅 When likes cost nothing or very little, they become an easy target. When something that costs very little becomes an input into an algorithm that could get your attention, now it becomes an attractive target. An easy attractive way to put information in front of lots of people’s eyes with the hopes of manipulating some into falling for scams, believing fake news, etc etc etc.