you can also already have non-bluesky usernames using ./well-known or dns entries on your own domain.

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Yep! I was one of the very first accounts to have it. I’m there as @evan.best

what does this mean for my chart? ;)

Owning your audience.

You don't need to bob@bluesky you can be bob@bobsdomain so if you move to another at protocol site (once they exist) your audience follows you, not your bluesky account.

It also keeps a history of changes, so you can see what prior handles/domains a DID has used.