Apple is getting lazy, we used to fire people for referring to the cherished MacBook as a ‘laptop’.

So off brand for the company to use the term AI also.

Apple’s job is to take existing AI, make it idiot proof and then rebrand it as ‘design’ (instead of AI) without telling anyone.

Also, the most household brand in the world doesn’t need to refer to itself as ‘consumer’.

Someone hired the wrong marketing firm.

You’ll notice that there is always a rush to get Apple to lower its design standards by those who have none in the name of futurism and modernity.