The demand for women's football merchandise, including sticker albums and trading cards, has seen a significant surge in recent years. According to Panini's sports head of marketing, millions of packets have been sold since the release of the first Women's Super League Panini sticker album last year.

Companies are taking notice of this trend, with Topps releasing women's products that sell out quickly and She Scores Cards catering specifically to women's trading card collectors. The growth in demand is attributed to a growing awareness among fans that their purchases can help drive investment in the game.

Source: https://www.theguardian.com/football/2024/nov/12/womens-sticker-albums-panini-merchandise-demand