Twitter users are trapped. Trapped by the account they use, by the app on their device, by content they posted, by follows, clout, and soon revenue. Furthermore, Twitter users think they own their accounts when in fact each is the property of X Corp.
As these traps become more evident, users will explore alternatives.
The first alternative they find may be in the fediverse. Mastodon, the closest thing to Twitter, boasts millions of users and a familiar sign-up process. ActivityPub, the dominant yet underspecified protocol of the fediverse, has been used to connect many other kinds of services.
Unfortunately the fediverse is fractured in a way that is non-obvious and intentional. Broad reach requires creating multiple accounts across many servers. Each of those accounts is tied to THAT specific server which is an important liability for a system where there's no guarantee of server longevity.
Rather than recreate the same problems but smaller Nostr is informed by the World Wide Web and how it enabled innovation at the edges. Relays by keeping it simple are enabling clients and various use cases to innovate in parallel and at speed.
You choose the app. You choose the relays. You choose the form that your social media should take, whether money is involved and who knows about it.
No other social network gives the user the level of power that Nostr does.
X users are trapped. Nostriches are free.