Best / greatest / most ... In the world

Why do North Americans continually use such a formulation ? It smacks of insecure braggadocio.

This railroad car almost certainly isn't "the most beautiful railroad in the world" and by opening with such a ridiculous claim you undermine your own attempt to bring attention to an object which may deserve appreciation and some (measured) acclaim.

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I've travelled by train across North America, Europe and Asia and it absolutely is the most beautiful car in the world. There are a few in Japan that come close, but these tend to be bespoke unique models, not regularly scheduled passenger trains. If you think I'm overstating the beauty and luxury of 'The Canadian" you should definitely ride it sometime!