I'm closing [Problem: unit bias compels people to buy shitcoins] on the nostrocket problem tracker, it's been resolved or become obsolete.
Problem: unit bias compels people to buy shitcoins
One of the reason that people keep buying shitcoins is because they think Bitcoin is too expensive.
They see a shitcoin and think they can get a "whole" shitcoin but they can't afford a whole Bitcoin.
There are many reasons why this is flawed reasoning, but few which the average human can understand without dedicating time and effort.
The simplest way to address this, or the lowest hanging fruit, is to price Bitcoin in sats rather than wholecoins on the most popular sites that display the Bitcoin price (e.g. coinmarketcap).
This will change the mindset of Bitcoin costing $30,000 (currently) to it costing just $0.0003, allowing people to compare it to shitcoins with ridiculously high numbers of coins in circulation.
Solution: not sure, but maybe we could start by telling the world about https://www.change.org/chancellor-on-brink
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