Suckers accept bigger sounding titles instead of demanding more money for their work.
I was once offered a juicy title bump with a 50% pay cut. Dead serious. I told them to GTFO. "But the opportunity" they countered. Opportunity to get my car repossessed? Would you accept a job that was a 50% pay cut? The money isn't there they said. It was a contract position and I knew what the hiring firm was paying them I pointed out. Manager walked out there.
I told the hiring company what happened. They eliminated the position and that contracted company lost all of the profits of having that position. It was 6 figure profits if they had just kept the pay the same as I was making, which I would have accepted because it did have much better visibility and more interesting work.
A couple years later the inevitable happened and they lost the entire contract. New contract, new company, job recreated, I got that same job with a 30% raise.