Friends, we must realize that retirement accounts restrict what you can own. Very limited options to hold your own keys in an IRA are out there, but require a transfer process which can be daunting. Going through it as we speak- but I realize not many will be willing to do what I do… so the market is there for the ETFs until we make IRAs that allow you to hold your own keys more commonplace.
Even non-ETF custodial options tend to come with high fees… higher than Blackrock et al.
We need more trusted hold your own keys IRA options (like Unchained is doing) to solve this.