If nostr wants to scale adoption for nostr, bitcoin and lightning, it needs to recognize and empathize with the priority of common internet users. What users care about is the user experience, especially today, where there’s a constant attention pull on major social platforms (the frontend of the internet).

As we speak, Coinbase intends to capture the same market using Smart Wallet, a custodial wallet solution optimized to reduce friction. Coinbase intends to scale to 1 billion, sooner than later.

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