Bitcoin has crossed into six figures, but you wouldn’t know it by looking at Google search trends.

Searches for “Bitcoin” are now back at bear market levels, comparable to December 2022, when BTC was trading around $16,000. Today, with Bitcoin at $103,000, search interest remains eerily quiet.

What does this mean? The current rally is not being fueled by a wave of public FOMO. It’s being driven by institutions, public companies, sovereign wealth funds, and nation-states quietly acquiring positions.

The next wave of retail FOMO will eventually come. But by the time “Bitcoin” is trending again, the price will likely be much higher.