Internet in Asia is design around SuperApps much like a physical supermarket or supercenter - the user finds value in adjacency, collocation, and chance discovery of products, services, and information in the digital channel.

Whereas in the West, apps are expected to provide some single, discrete service - cleanly, directly, and simply. We become annoyed when apps veer too far out of their perceived lane and we actively work against the commingling of data across different digital services.