Agreed.
On other hand if you scroll through czech mainstream media, there is no coverage of the conference, with some tiny exceptions.
The Czech Republic is bullish on lightning payments, and here's why:
1. The dominant online marketplace is not Amazon, but https://alza.cz, which sells a wide range of products. One of the unique features of this site is that it accepts lightning payments.
2. Many restaurants use https://www.qerko.com/, a service that provides QR codes for customers to pay their bills without needing to interact with staff. This service also accepts lightning payments, much to the delight of introverts.
3. The Bitcoin community in the Czech Republic is well-versed in the use of lightning. They frequently use LNURLs, addresses at events, and NFC payments. It's rare to find a Bitcoin user here who doesn't accept lightning. If they own a shop or restaurant, there's a high chance that they'll accept Bitcoin as a form of payment. Peer-to-peer trading with lightning is also common.
I adore the Czech Republic, and not just for the beer!