It was quite nice at the time. A mixture of Twitter & Facebook with good UX

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Circles were really powerful, allowing us to curate content for and to specific groups of people. I miss the UI. It was very clean and fast.

what years ?

what killed it?

It started in June 2011. It has more active users than Twitter back then. Google killed it. They stopped investing time and money into it. Then it's lead, Vic Gundotra, left. After that, it went downhill.