Everybody's in a cult. The root of the word culture is cult. Behaving the same and following the same norms of acting, synchronized cult behavior.
It's rare to be outside of a cult, well, you see them on the streets. They rejected it.
Discussion
It either makes you wonder why the cult doesn't do more for those that rejected it, or you look down upon them for giving up the cult, or it makes you feel warm inside because they remind you that you're still a part of the cult.
But you don't connect it that clearly.