"Man must serve his electric technology with the same servo-mechanistic fidelity with which he served his coracle, his canoe, his typography, and all other extensions of his physical organs."

- Marshal McLuhan

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Discussion

Lore?

Not sure what you're asking

Is this what coracle was named after?

Ah, no, just an instance of the word in something I'm reading for the podcast this week. The origin comes from The Voyage of the Dawn Treader, where Reepicheep sails into the East in a coracle.

McLuhan knew Coracle would exist in the 50’s.

🤯🤯🤯🤯🤯

update your phone and use a case 🤝