'Slop World - The Schizo Engine or: How I Learned to Stop Thinking and Love the Slop'
#longread on Slop
#noslop
'By the mid-2000s, a collection of ‘content farms’ had been established around a controversy-based model incentivized by algorithms designed to emphasize engagement. Websites like BuzzFeed and Upworthy emerged as pioneers of ‘viral’ content, using data analytics to identify ‘trending’ topics and emotional triggers, which were exploited to craft content optimized for provocation. Here was the beginning of ‘slop’: mass-appeal content explicitly geared to maximize traffic at the expense of fostering meaningful interaction.'