I think there is so much misinformation about Bitcoin, especially when thinking about the environment. Unfortunately a very loud group of people who made Bitcoin political have slowed adoption. Bitcoin is for everyone.
Another group allienated from Bitcoina are women. This group is a powerhouse in local communities. They volunteer for the PTA, League for Women voters (which is non partisan), and various other groups that help families. If you want a grass movement this is a group to reach out to locally.