So I had a dream one time like 20 some odd years ago.

In between night sweats while laying on top of a crinkled up pillow I dreamed about me and my friends arguing over what to call a music festival we were creating. In the dream we couldn’t get past the name, never mind the actual challenges of putting together a festival. We yelled. We argued. There was probably some name calling. And in the middle of it all I yelled “WHAT fucking festival! We don’t have a fucking festival!”

Turns out that was king hell of an ah ha moment.

WHAT Fest is celebrating 20 years this July. Stay tuned for more on this front…