I feed my dog Taste of the Wild brand kibble and rotate the flavors for her to keep things interested. I also make a topper at home once a month containing brown rice, chicken gizzards (w/hearts & livers), beef liver, blueberries & carrots to give her a little something special. I was at Walmart and decided to check if they carried bully sticks, when I noticed they had their own brand of "premium dog food" called Pure Balance. Walmart also has their Ol' Roy brand of kibble, which is garbage quality. Anyways, I checked the ingredients and the first 2 listed were Lamb and Lamb meal, usually a good sign not to see a grain or other filler in these places. Comparing some of the other ingredients to premium dog foods, it actually seems to be pretty close. I didn't do a full comparison and won't be switching my dog over to it but it actually could be a decent option for some people with limited options and places to shop.