I was listening to a podcast recently where someone had unearthed some tinned meat from the Second World War.

Obviously intrigue got the better of them, and they opened the can to check the contents which was pretty brave! – surprisingly, they described the contents as "good enough to eat"

Now, whilst tinned food is designed to stand the test of time, the same shouldn't be said for the branding on them.

Take this a rather bizarre example of tinned meals designed for people clearly into early 60s cowboy films?! So unless you're planning on having John Wayne round for dinner, this may not be the brand for you.

Tastes change and consumers change. Their needs are constantly shifting because of external factors.

Brands have a duty to meet these needs and remain relevant.

If you don't stay relevant, then the consumer will always look for an alternative.

#BrandDesign, #PackagingDesign, #Packaging, #Marketing