I have a few:

1. Engagement is key. Regularly engaging with the people you follow and their notes is a good way to grow your own following. Nostr is a community and those who actively participate in their community will make connections and benefit.

2. Zap people. It doesn’t have to be a lot of sats but if you find quality content, reward the poster with some sats.

3. Just be unapologetically yourself. Post notes/content that inspires and educates people.

Hope these help!