Promise, backed by former News Corp President Peter Chernin and venture capital firm Andreessen Horowitz, will produce films and series using generative AI tools, the company said on Tuesday.
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Promise is positioning itself at the forefront of the generative AI movement, which has gained significant traction in Hollywood. The studio intends to leverage advanced AI technologies to enhance the creative process, allowing for the development of unique narratives and formats that traditional methods may not easily accommodate.