🇨🇭 Lugano, Switzerland has emerged as a rare example of citywide bitcoin adoption, where bitcoin is used for everything from buying coffee to paying taxes, purchasing from local merchant and tuition.
Through its Plan ₿ initiative, launched in 2022, residents and businesses can pay with bitcoin via simple QR codes. Unlike credit cards, bitcoin fees are often below 1%. ⚡️
(Mendocino could do the same making bitcoin our local currency.)
How have your orange-pilling local efforts been?
Frankly…useless so far. But at least the locals keep hearing the word ‘bitcoin’ over and over.
Have you started a local meet you group for curious minds?
No but that’s a good idea.
For sure.
Also, I bet there are some Square merchants in mendecino... That's an easy target to orange pill to accept Bitcoin, put some Bitcoin stickers and Itty Bitty plushies as signal and save them 3% fees. Do you know about that?
Yes. I’ve spoken to a few merchants. The reaction is often “Really. That’s interesting.” Then they return to their busy fiat lives.
I do keep up the efforts though as I think inflation will eventually make the frog realize the water around them is starting to boil.
Keep it up. Gotta take them through the sales funnel sorta speak. Follow up next time with a purchase but only if it is Bitcoin. Walk them through the set up on their square software or arrange a time to do that with whoever is in charge.
Send follow up emails. Have @Spiral send you Itty Bitty plushies and marketing materials.
Join the Discourse channel for bitcoin merchant advocates... There are materials there and community sharing their advocacy effort across the country...
For whatever reason I am not able to tag folks.. by Hailey Berkoe could probably direct you.
Thanks. I appreciate the follow up.
Totally. Happy to connect any time if you'd like to talk more about it. I am very much interested in seeing little wild wild west NorCal established cash societies understand the link and adopt Bitcoin.
This is the discord group name... Pretty sure open to anyone looking to advocate and convert merchants to accepting Bitcoin is welcomed.
Also, you just inspired me to publish an article I've had sitting in my drafts vault for months.
Would love your feedback.
