This is only the beginning of these random companies. Smart too it attracts bitcoin investors who want to outperform the underlying asset.

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I think so too, if you're the first company in your country or industry that gives investors Bitcoin exposure you're automatically more attractive now, and if that gives you a pump in stock and allow you to raise cheap debt you can stack sats and grow your business

I am sure this game will also see a host of passive index funds pushing flows into companies like this in the near future