𝗙𝗿𝗼𝗺 𝗙𝗲𝗲𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗼𝗻𝘀𝘁𝗲𝗿 𝘁𝗼 𝗕𝗲𝗶𝗻𝗴 𝗗𝗲𝘃𝗼𝘂𝗿𝗲𝗱 𝗯𝘆 𝗜𝘁: 𝘁𝗵𝗲 𝗪𝗲𝗯 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗜𝗔

ᴺᵒˢᵗʳ ᶜᵒᵘˡᵈ ᵇᵉ ᵃ ᵇⁱᵍ ʷⁱⁿⁿᵉʳ

Before: Websites made money by attracting traffic through SEO and social media and converting that traffic into advertising revenue or direct sales.

Now: AI answers questions directly, without the user having to visit websites. The result: fewer clicks, fewer impressions, less revenue.

What does this mean?

Google and similar search engines are prioritizing direct answers (featured snippets, AI-generated results).

Media outlets and blogs are seeing a drop in visits. Some are responding with paywalls, newsletters, or premium products.

New strategies: data APIs, AI integrations, original non-indexable content, or migration to closed platforms (Substack, Patreon, etc.) or social networks like #Nostr

Irony: the web was filled with content to rank on Google. Now that Google and AI are "eating" it and summarizing it, the model is biting its own tail.

In the age of AI, fake news is the order of the day. Content curation will be the main task of journalism and the media.

Independent journalists will create their communities based on their professional reputation as curators.

#tags: IA ; Journalism ; Content Creators