Yup and they use technical loopholes and tricky language to claim that they don't track their customers. When I was still on twitter I saw this a lot.

While swann itself technically doesn't track anybody, they are a front end for a large liquidity provider (it was prime trust, now its something else) which they collect the KYC info and pass on to that liquidity provider who 100% does chain analysis. Its just dishonest.