Modern TV sets are data harvesting computers with big screens and producers make a lot of money selling the data they harvested from you. Some make lore money from selling your data than from the hardware itself, they decrease their profit margins on the hardware to sell more TVs to harvest more data which is more valuable.

https://www.theverge.com/2021/11/10/22773073/vizio-acr-advertising-inscape-data-privacy-q3-2021