> Why would one write a long post directly on Nostr?

Why would someone write on Medium or Substack?

Probably because you don't need to setup any domain/hosting and you get some network effect. With Nostr is the same, with the big difference that you own your data and at any time you can reorganize it at will, for exampling hosting your own blog. And all the related value (comments, reactions, zaps) will follow. Is that little?

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Hosting your own blog, on your own website, like I do, is not very difficult.

Yes, people use Medium and Substack, but I'd guess people who use Nostr are on average a bit more technically capable.

Using Nostr is not straightforward yet and the additional "cost" of creating your own website isn't big, in proportion.

You get all the interactions you would get by publishing the long post on Nostr even if you just link to it, from a kind0 note. You have total control because you control your blog. You can share it with anyone that doesn't use Nostr.

There isn't much of an additional advantage in posting it on Nostr directly.