Here’s my take as a business adding nostr to my “marketing stack” after years of experience building and marketing on other platforms: the motivation to post on here would be hard to find if you were not bitcoin centric, people will give both negative and positive feedback much more openly on here, the distribution of zaps heavily skews to a few legacy npubs (regardless of lower quality and reparative content).
My favorite things: lower velocity of content and deeper conversations can start in replies, ability to leave and come back without worrying that the algorithm has forgot about you, and Bitcoin of course.