Any idea why are they considered fraud?

Do they break some existing law?

🤔

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Anything that gains an advantage with clicks. Engagement, reach, etc. This is the dark side of social media monetisation where you get paid for engagement.

Ok, not exactly "fair play", but nothing illegal, right?

They break TOS of the ad platform, so yes.

But breaking some Terms of Service is not the same as breaking a law, right?

🤔

IANAL, but if there's money involved, I guess you can get sued?

That's exactly the question.

But IANAL either... 🤷